Thursday 8 December 2011

Question 3 What have you learned from your audience feedback? Draft

After the production of our music video we have received feedback from teachers and fellow students saying what they like or dislike about the video, which left mixes reaction either way depending on the audience we asked. We used different methods to show our final video to a range of different people when asking for feedback.
 We showed the video to my form group with students viewing between he ages of 14-18, and we gave each student a questionnaire to fill out after they had watched the video. We asked questions such as 'What genre of music do you listen to?' to gain an insight to weather or not they listened to the same genre we had targeted. From looking through the completed questionnaires we found that the majority of the 14-16 year old were listening to 'R and B', 'Chart' and 'Pop', so we were asking students that were not into the genre that this particular song fell into, which is rock/indie. We asked 'What did you think of the setting of our music video?' to find out if they thought stereotypes had been followed with our specific genre of music. We had comments back that said the location 'suited the song' and 'made it look professional' which are encouraging signs. We asked 'What bands does this music video remind you of?' and a lot responded with 'Arctic Monkeys', 'Kaiser Cheifs' and 'Kasabian' which was again encouraging feedback as these bands fitted into the music genre we were trying to represent. We also received feedback from the students telling us we reminded them of 'Paramore' and 'Mcfly', which were not our music genre but we took into consideration the reason for this being because the age group asked were listening to this and because the band members were young, it immediately reminded them of this style of music.
We did receive some constructive criticism in the response to the question 'How could we improve our video?' One comment left was 'If the singer got the syncing right'. This comment did make us consider if the syncing was exact to how it should be but we are still pleased with the final product. Another comment said 'Make the camera less wobley', this left us unsure on what was meant by this as we had a constant still camera but believe it might have been the fast changing of shots that they didn't enjoy. The feedback we received for the camera work was mainly positive so we were still pleased with what we had achieved.
We asked 'What would you give our music video out of 10?' and found we had an average rating of 8/10, so again this was encouraging to hear. Overall the feedback we received from the questionnaire was very encouraging and we were pleased with the comments left. Although the majority that took part were not the targeted age group or targeted genre of music, we were still left with enough positive comments to be told we had succeeded.
We had recieved feedback from our teacher who had commented in a blog post on our final video. We were told we had done 'a good job' which was again very encouraging. In lessons we have had posotove feedback from both our teachers.
I recieved constructive feedback from the draft of my digipak and poster. I was told by my teacher to make it as simple as possible to suit the genre of music. An example i was advised to look at was 'Suck it and see' by Arctic Monkeys and to create something similar to their simple but yet still effective design. I also went as far as using a similar font style abd colour. I was told this would work as it has been successful with past album covers.

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