When deciding the idea for our Music video we had a clear intention to make a live performance video. We looked at the existing video for Banquet which was our song choice and their video was a live performance, we realised that would work well for us to create a video in a similar style. We looked at other live performance music videos such as The Cribs 'Hey Scenesters' and The Raconteurs 'Steady As She Goes'. From watching and analysing both these videos we found ideas for shots and camera angles that we knew would work as they had been demonstrated in these videos. We also got ideas for what the band should wear during the video and we took inspiration from bands such as Arctic Monkeys, The Vaccines and Oasis. The changing of our frontman helped with the styling of the band, as the main focus of the video was on him, his style set the style of the band. We tried to have the other three members of the band dressed in a similar fashion to send a contiuous theme and so that the band look as realistic as possible.
The video we looked at to resembe the most was 'Hey Scenesters' by The Cribs. We liked the rawness of the video and how it looks like it was filmed in a band members garage. This gives it a simplistic effect and we wanted to re create something similar.
This clip of the video is similar to what we wanted to re create with the fast changing close up camera angles. After watching and analysing many videos in this genre of music we learned that close ups are interesting to watch and engage the audience closer to the band. We have also used similar camera angles when filming the drum shots again because we knew it would work. The CCTV effect of the opening shot of the band also appealed to us and was something we wanted to add to ours. There is evidence of this in our video at the ending when we walk out of the room. We set the camera up high in the corner to give a CCTV effect of the room we were filming in.
We learned from our draft that the first person we had as our singer, did not match the criteria we were looking for in a front man. We needed to find someone that dressed in the appropriate style that suited our bands style. We also needed someone who was willing to put a bit more passion into the miming of the song. We were pleased with the person we did get as our frontman (Max) as was willing and very confident when performing during the filming. This made our video look more realistic as he gave the impression he was acctually singing it. We wanted our frontman to resemble an energetic frontman, similar to what we had seen in videos of the same genre. Frontmen such as Tom Meighan from Kasabian or a young Jarvis Cocker. We wanted to dress our fronman in similar style clothing as Ryan Jarman fron The Cribs and Justin Young from The Vaccines. We knew this would be acheivable as he dresses in this style.
When thinking of an idea for my Digipak i realised from research that music in the genre i was looking at kept things simple in the media. So that i what i decided to do, by taking the cover of Arctic Monkey's latest album 'Suck it and see' and making a design similar to it. In doing this i was hoping to acheive recognition for the same genre of music. There is a trend in plain album covers that only show the title of the band or the name of the album, this was first done by The Beatles with 'The white album' and from then on was assosiated with this genre of music. I kept the whole digipack simple to create a recuring theme of simplicity, from researching other bands albums such as The Vaccines, Arctic Monkeys and Oasis i realised it works effectivley. I did the same with my poster in keping it similar to the album cover and using the simplicity of it for effect. Music posters from bands such as Manic Street Preachers, Bloc Party and Oasis all showed that a successful music poster shows the album cover so the audience recognise the cover so they know immidialey what band is being advertised on the poster. This is what i wanted to creeate as it was proved by bands i have mentioned previously that it works.
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