Question 2 How Effective is the Combination of Your Main Product and Ancillary Texts? Draft

I think i kept our music video and my Ancillary products similar to eachother in the fact they both followed a simplicity theme. This continued idea of simpllicity works with the rock/indie genre especially in the video as it allow the audience to focus mainly on the song that is being played, and the idea of a performance video also enhances the song that is being played as it again gives the audience the chance to see it being played live. The live performance video shows off the bands style and the audience knows the genre of the band just from watching the video.
When deciding on an idea for my digipak, it only seemed right to follow a similar theme to the video so the audience know what style and genre of music they can expect. I wanted to leave it plain with a simple colour background and font to make the audience feel the choice is up to them what they think of it and the fact it is so simple gives the cover an edge of suspision about what the music is, which will create attention for itself by people being interested by it's simple design and wanting to listen to it. My draft digipak was a similar style but with more detail on the cover. After looking at previous album covers that have been plain and been successful such as The Beatles 'White Album' and Arctic Monkeys 'Suck it and see' and with the band image i was creating being fitting into the same genre it only seemed right to leave it plain. This idea of plain is represented in the music video in the fact it is all filmed at the same place.
The performance video also helps advertise thae band as it gives the impression that the song played is live. This shows how the band act on stage and energetic performance from the front man gives away the genre of band just by how he acts on stage. His passionate singing makes him stand out as the main fontal point of the band the audience are consantrating on him to lead the rest of the band. This is the affect we wanted and we are pleased with his performance. It shows a big improvement from our draft as the performance he gave works really well with the idea of a live performance video, as the dress sense and the way he looked like he was enjoying himself makes a good front man.
I used the same font throughout my digipak and poster to create a sense of similarity. I have used it on the poster so the people that have seen the digipak will recognise the font and associate it will the band. I have done this with the colour scheme throught the digipak as well to create a continous theme that runs through both the digipak and poster.