For the music video we wanted to follow a simple performance video theme. We looked closely at the video "Hey Scenesters" by The Cribs. We liked this video as it was very simple and bland but not boring. I also took ideas from the music video for the post-hardcore band Asking Alexandria and their song "The Final Episode". I liked this as it was in a very simple setting in a warehouse.
However, for my Digipak and Poster I wanted to create a more bright and colourful feel. This was because I did a lot of research into Andy Warhol's "Campbell's Soup" and the album cover he made for The Velvet Underground.
I also wanted to create some irony with the song Banquet. By featuring a tin of Spam on the front cover and back because it is a small amount of low cost, un-classy food.
I linked the music video and Digipak together by using some stills which I took at the recording of the video as a background to the Digipak.
Can you link your ancillaries more fully? How does this fit in with your target audience?
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