New shot schedule

For the final video shoot I made a more detailed shot list that would make it much easier when filming each different shot. They sorted into the lead singers shots with the lyrics which needed to be sung the shots duration and other notes. Lead guitarist, bassist drummer and whole band shots this made organising each individual shot for the shoot much easier than it was shooting the draft version. As we filmed each shot we ticked each shot this way we knew which shots we had left to film and what shots were done. This increased our overall efficiency whilst filming.
Shot Schedule

Poster analysis's

Poster Analysis's

Digipak analysis - Inside In, Inside Out by The Kooks

Digi Pak Analysis Kooks

Digipak analysis - Dig Out Your Soul by Oasis

Digi Pak Analysis Oasis

Digipak analysis - Echoes, Silence, Patience & Grace by Foo Fighters

Digipak Analysis Foo Fighters

Mock up Idea for Digipak

I have decided that I going for a direct narritive approach for my digipak, I am taking inspration from the Rolling Stones album 'Let it bleed'. The front and back cover depictes an abstract cake on a vinyl record player, the front panel shows the cake in a good condition. However on the back panel the cake and vinyl has been smashed up. This would follow the narritive thoughout the digipak and create continity, furthermore it is related to the song that we are doing for the music video 'banquet'; due to the association with food.

 Front Cover

 Back Cover

 I found that the digipaks I analysed and looked at were mostly abstract, which is a common connotation within a digi pak so this will follow that connation that has already been set. This will make our band stand out from the normal covers that you would expect such as the front cover featuring a picture of the band.

Its now dawned on my that one other idea that I could try is showing the cake slowly being eaten away throughout the digipak.

Digipak background

The idea of a digipak is a patented idea originally by IMPAC group Inc., however they have since folded and has merged into the AGI devision. All around the world the digipak name is licensed to various manufurers. The styling of a digipak is commonly used for a CD album which is what we are going to use it for. The design for a digipak usually consistes of a book style paperboard binding with a disk tray for the CD, DVD ect. They were first widely used to replace as an alternative to a jewel case or a dvd box. Their use first grew for using as a CD case in the early 2000s when they became popular with artists and record laels.

Storyboard - Part 1 (introduction and first minute)

I have included my introduction and first minute of shots that we plan to shoot for our music video. I tried to include a variety of shots that were inspired from existing ones that have been used before in a generic performance music video. I have included notes that will say the duration on how long the shots last, the lyrics being sung in that shot and the overall time scale since the start of the song.
My storyboard goes down the first column then down the second not across!

Song Choice

Our song choice is Banquet which is by Bloc Party, the reasons we have chose this song is that we feel that it would be first of all a song that we would all like to work with. Also that it would be song that would fit perfectly into that performance type music video (which is what the official music  video is). Lastly because of the speed and the beat of the song it would make it easier to do fast moving shots without it looking unnatural. This will give us more creativity control to do what we are picturing in our storyboard. I have also listed the lyrics for the song below.

A heart of stone, a smoking gun
I can give you life, I can take it away
A heart of stone, a smoking gun
I'm workin' it out, I'm
Why'd you feel so underrated?
Why'd you feel so negated?
Ha ha

Turning away from the light
Becoming adult
Turning into myself
I wanted to bite, not destroy
To feel her underneath
Turning into the light

She don't think straight
No, no, no, she don't think straight
She's got such a dirty mind and it never ever stops
And you don't taste like her and you never ever will
And we don't read the papers, we don't read the news
Heaven's never enough, we will never be fooled

Turning away from the light
Becoming adult
Turning into myself
I wanted to bite, not destroy
To feel her underneath
Turning into the light

And if you feel
(And if you feel)
A little left behind
(A little left behind)
We will wear you on the other side
And if you feel
(And if you feel)
A little left behind
(A little left behind)
We will wear you on the other side

'Cause I'm on fire
'Cause you know I'm on fire when you come
'Cause you know I'm on fire
'Cause you know I'm on fire so stub me out
'Cause I'm on fire
'Cause I'm on fire
'Cause I'm on fire
'Cause I'm on fire

Opening sequence for music video - Inspirations

We have thought of the idea of introducing our band in the opening sequence with a silhouette effect. This means obscuring the identity of the band by just lighting the background behind them. This would create a sense of mystery and make the start of the video more interesting for the audience. It will be used when the band are just appearing on stage, when they start playing however the lighting will gradually be faded in revealing the identity of the band member. I first thought of this idea when watching a few performance videos on you tube which use the same effect, this made me think it would be great for using as an introduction within our project. This opening I feel if we were thinking of a unique selling point for our video this would be one of them. We may need to do some test shots however to ensure that we can achieve an effective shot when shooting the video

Evaluation of Pitch

I felt that our pitch went ok but It would have been have been better if our ideas were more detailed. To improve this we have looked into more music videos that have inspired us. The animoto that I created was played at the start to show what our ideas are for the band, the questions we answered at the end I felt were answered to the best of our ability. However I felt after we had made our pitch that we need to be more concise and specific in the way that we want to present our band in the music video. We were limited in some ways for the animoto as we were limited to 25 words. This made it a bit difficult to pick word that we would associate with our band. Overall I think that our pitch was received well but has made us relise we need to refine our ideas. The type of music video that we are now aiming for as a group is a generic performance video that features our band.

Meeting

We have decided as a group that we will be meeting up on tuesday 27th september at a predetermined location. The problems that we are facing the most as a group is availablity which we have resolved by meeting up on this date. We aim to complete the storyboard by this date and this final meeting will be used to finalise the overal story.

Weekly Schedule Update (19th september - 30th september)

All - Completing Storyboard for music video, 1 specific music video analysis each
Tom Parkin - Representation in our music video
Jack Ludford - Research
Jake Bosewell - Risk assesment

Pitch

Moodboard

Analysis - What I've Done

This music video has an overall theme of life and how things have changed over the years. This is symbolized by the grass that grows shorter which is amplified by the music. The guitar riffs with the timing of the grass dieing.

The band is also featured highly within the video which is set within the Nevada desert. This is also a visual symbol of life and death which is associated with place which are remote and vast in size.

 The overall melody of the song then comes in which is much stronger than the rhythm already playing. A montage of various clips that involve war, global warming and famine is played whilst the lyrics match.

Later on in the video it turns to how things have changed such as countries that have fought a civil war and the fall of their dictators. Slow motion is then used after this which ties with the music creating amplification for effect.

The camera cross fading with the clips make the video one that is disjuncture because the clips match the lyrics and the overall theme of the video. I think that from analyzing this video I have learnt that jump cuts and camera angle forms quite an important part of the video. And the setting is very critical to a successful music video.

Analysis - Shoot the Runner

The start of the video is quite abrupt and features all of the band member in bright psychedelic purple. This sets the mood as quite vibrant as the audience watch on. The type of video is disjuncture this is because there is no blatent link between the concept of the band performing and the effects that are added to the band members.


As the video progresses paint splats begin to appear in random spots of the screen. They are the same colours that the band are this is futher inforcing the abstract comment that seems to have no relevance to the lyrics of the song. It is also a form of aplification as the paint splats occur when the beats of the drums take over the overall sound level. It ends when the lead singer begins the next verse of the song. They then become a recurring theme from then after they are introduced.


In various points of the song the camera is fully focused on the lead singer of the band, with an exstreme close up in some of the shots. This is used to gain a direct visual connection between him and those watching the video. The band follows the key conventions set for a band music video as they are all playing their musical instruments miming along to the beat of the rhythm.



A filler in between the last few verses is a middle 8, the band are slowed down in a strobe effect that matches the change to the melody. To differeciate from the next scene that follow where paint is splattered onto the band members symbolising the the strong rift of the organ playing in the background as if they are being struck.

I feel this video has elements that we could maybe emulate within our music video such as the the camera angles, and strob light effects used. However due to the amount of time and resources that are available to use, I doubt we could match the visual effects that are used to make the band the various colours and background effects used in the video. So overall I feel there are some key features that would be useful to include in our project and has also taught me that a simple concept can still make a great music video.

Work load for 9th september

Tom Parkin (team leader) - Mood board and preparation for 25 word pitch
Jake Boswell - Band biography and twitter feed set up
Jack Ludford - Audience profile and conduct market research
All - Band name and type of genre and song for music video

Busted - (What I go to School For) Finished edit

Production Schedule (preliminary task)

This was the final thing that we needed to design before we started filming. The production schedule helps us to plan out when we need to film our music video. The majority of the shot will be done on the Monday with Wednesday being used for re shoots for scenes that were not good enough first time around. It also lists what props the characters will need and the technical kit needed, plus another column for additional notes.