Q1 (draft) In what ways does your media product use, develop or challenge forms and conventions of real media products?

In the planning stages of designing our story board we watched a variety of different music video that gave us different ideas for our video. I looked at the video for banquet which inspired some of the shots that made it into our video. Artic monkeys, Klaxons, Oasis and Kasabien's music video also had an effect on what shots we included, this ensured that our video follow conventions that have been set by existing Indie rock bands. One key example of a music video that inspired some of our shots is Hey Scenesters by The Cribs we liked how the video was edited and some shots such as the close ups on the neck of the guitars that are used. We incorporated these shots into our video as we thought that these added to the variety different angled shot we could film. I also thought that the shots added some more depth to the performance side as it is focusing soly on the musican and their instrument.

The start of our video was inspired by online music videos that we watched that included a montage of different shots that are from a film, it added a didfferent approach for the way that we could start the video with this would establish the location to the audience in a quick and different fashion. When filming I also ensure that each shot was framed correctly. We used a variety of different panning shots to make sure that the shots flow smoothly, this also meant that the beat was kept to and in sync. Compliance would make sure that our video would appeal more with our target audience.
The main focus of our video is the lead singer, max was told to act as much as possible as the lead singer Kasabian and have a sense of showmanship. Which we all felt worked fairly well and made the video more entertaining and realistic. This would also follow the conventions set for the lead singer to drive the whole band as a whole. As he is the main person in the band a sense of familiarity can be drawn from the audience as he is featured prominently.

Our video comes under the narrative cultural code which means that some cultures would not understand the  meaning behind something media related. This would therefore restrict our worldwide audience as they would not understand the indie theme of our products. Although this would not be much of a problem in Britain due to the Indie genre becoming more mainstream in the last few years. It would also make them more recognisable from the place they originate from which is Leicester.

How we challenged conventions set out by our genre however was how my digpak and poster was completly abstract and had a hidden meaning. Although abstract artwork is becoming a much more common thing when it comes to album artwork. My colour scheme for the font on my digipak and poster was inspired by Vampire Weekends album Contra. I also found a font that was similar as it would create some familarity for the audience as they would most likely have heard of vampire weekend as they are in the same music genre. The first draft of the auxiliary products I attempted and didnt succeed at recreating a 70s rock inspired cover and poster. I felt that I had to think of a more orginal idea that would make the products stand out so this Idea was scrapped due to feedback I recieved from by peers and teacher. The digipak and posters hidden message was to try and show the bands personality outside performing, and to demonstrate they arent the normal genric indie band they are different. This also makes the album cover stand out from the normal cover which features the band members. Furthermore it shows character from the band and some creativity and thought has gone into creating a different abstract concept.